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Semantic Search vs Keyword Search: What It Means for Video
Semantic search is search driven by meaning. Instead of matching the exact words in your query, a semantic search engine understands what you are asking for and returns results that mean the same thing, even when they use different words. Keyword search, by contrast, returns only the results that contain your exact terms. The difference…
WIDELENS
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Welcome to Wide Lens, where AI meets video production
We’re Imaginario AI, a startup building a new kind of agentic video search and curation platform for creative teams.
We think we’re entering a golden age of content creation, driven by a mix of AI and human storytelling. Over the next decade, millions of creators and small teams will produce work at a scale that used to require a studio, with AI agents doing the heavy lifting. The software will change too, moving from point-and-click screens toward tools you can talk to or simply hand a brief.
That’s why Wide Lens exists. It’s where we write about the things we care about: AI in video production, the future of content marketing, the craft of storytelling, and plenty in between.
AI is one of the most transformational technologies any of us will work with, but we differ from a lot of AI companies in one important way. We don’t think it replaces human creativity or expertise. Taste in content production is subjective and needs context, so people stay in the driver’s seat.
Our growing team has worked in robotics, autonomous vehicles, streaming, TV, film, and education. In all of those places we saw first-hand what happens when creativity and technology work together instead of against each other. Before long, all of us will be creative directors and producers with AI companions alongside.
We hope you enjoy what you find here, and we’d love to hear from you. If you want a sense of what we’re building, take the product for a spin and see what it’s like to search and transform your video the way you’d search text.
Co-founder and CEO
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NAB 2024: Ignore the media frenzy and focus on valuable AI applications
AI was everywhere at NAB Show this year – here are the highlights.
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March 2024 product update: more integration with your workflows
New ways to import, export, and repurpose.
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How to find anything in your videos with Imaginario AI’s multimodal search
You want different modalities? We got different modalities.
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Why repurposing long videos should be part of your marketing strategy this year
Are you making the most of your best marketing assets?
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How personal AI assistants will supercharge productivity
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Imaginario AI secures £800k pre-seed investment to bring the power of AI to video content
Global digital video consumption grew 24% in the previous year, according to a recent report, and now accounts for 82% of all Internet traffic according to Cisco. Meanwhile, investment in artificial intelligence also grew at an exponential rate, from 11% of VC funding dollars in 2022, to 26% in 2023. However, the majority of AI…
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Do social media videos have captions or subtitles? And what’s the difference?
[confused noises increase]
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Formula Done: 10 Hours a Week Back for a Done-for-You Content Marketing Agency
How Formula Done, a done-for-you content marketing agency, uses Imaginario AI to repurpose client videos into social-ready clips, saving about 10 hours every week.
