Imaginario AI in the press
Press releases, awards, coverage and interviews in one place, with the company facts, founder bios and media kit editors ask for.
For interviews, comment or assets, email hello@imaginario.ai. We reply within one business day.
Key facts
The numbers and names to quote. Everything here is current as of September 2026.
| Company | Imaginario AI Inc., a Delaware company with its team in London, UK |
| Founded | 2022 (platform launched September 20, 2022) |
| Founders | Jose M. Puga (CEO) and Dr. Abdelhak Loukkal (CTO) |
| What it does | Imaginario AI is the video intelligence layer for marketing and post-production teams. It indexes video where it lives, recognizes people, speech, visuals and sounds at shot level without labels or metadata, and sends clips, sequences and timecoded metadata to the editor, the channel or the MAM. |
| Products | Imaginario AI platform (search, curation and repurposing), StoryLab (agentic story creation, in beta), Cetus multimodal engine and the developer API |
| Customers | Universal Pictures, Warner Bros. Discovery, Sony Music, World Central Kitchen and video teams in media, corporate communications, education and nonprofits |
| Integrations | 34 integrations across editing suites, MAM and DAM, cloud and on-premises storage, file transfer and channels, plus popular workflows |
| Investors | Comcast, 216 Capital, Techstars, Digital Africa, Somersault VC, Blue Lake and Earthling |
| Programs | Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars (2022 cohort), NVIDIA Inception |
| Awards | TVBEurope Best of Show at IBC2024 and IBC2025, IABM BaM Award (Manage) at IBC2024, IABM Start-up Member of the Year 2024 |
| Events | IBC (Amsterdam), NAB Show (Las Vegas and New York), MPTS (London), ISE (Barcelona) |
Awards
Industry awards for the platform, most recent first.
| Date | Award | Detail |
|---|---|---|
| September 14, 2025 | TVBEurope Best of Show at IBC2025 | Winner, second consecutive year. |
| November 12, 2024 | IABM Annual Awards: Start-up Member of the Year | Imaginario AI was named IABM Start-up Member of the Year for 2024. |
| September 14, 2024 | IABM BaM Award at IBC2024, Manage (content management) | First place. The judges: “Imaginario AI wins 1st place for its highly innovative multimodal AI video curation platform that significantly accelerates content management tasks like video indexing, search, and curation.” |
| September 15, 2024 | TVBEurope Best of Show at IBC2024 | Winner. Written up in the TVBEurope Best of Show issue. |
Press releases
Announcements from Imaginario AI, most recent first.
- March 31, 2026: StoryLab: AI agents that turn hours of footage into finished stories in minutes. StoryLab, the agentic story creation feature in beta since NAB 2026, turns a creative brief and an indexed library into a first cut.
- August 14, 2025: Imaginario AI and Ortana Media Group partner to supercharge video workflows with AI-native indexing and automation. Partnership with Ortana Media Group, bringing Imaginario indexing and automation into the Cubix platform. Also published by Ortana.
- September 4, 2024: Imaginario AI unveils Cetus AI engine, paving the way for conversational video curation. Cetus, the multimodal indexing and conversational curation engine, launched at IBC2024. Carried by TV News Check, Creative COW, Broadcast Beat, ProductionHUB, Yahoo Finance and Business Insider Markets.
- February 14, 2024: Imaginario AI secures £800k pre-seed investment to bring the power of AI to video content. Pre-seed round led by 216 Capital with Comcast, Techstars, Blue Lake and Earthling.
Coverage
Articles and features about Imaginario AI in the trade and technology press. Links go to the original publication.
| Date | Outlet | Headline | What it covers |
|---|---|---|---|
| April 17, 2026 | Backblaze | Meet the partners building the future of media workflows with Backblaze | Partner feature ahead of NAB 2026, with Jose Puga’s session on the Backblaze stand and the storage integration. |
| July 17, 2025 | Broadcast Industry News | British innovation leads the way at IBC2025 | UK exhibitor round-up for IBC2025: Imaginario AI recognizes sounds, speech, visual scenes and timelines in archives and libraries. |
| September 19, 2024 | Streaming Media | IBC 2024: Better content curation through conversation with Imaginario AI | On the IABM BaM award, conversational curation and cutting rewatching time by 50 to 75 percent. |
| September 15, 2024 | IBC | Accelerating efficiency with AI-powered workflows (video) | IBC2024 panel video on AI in media workflows. |
| September 10, 2024 | Production 360 | Imaginario at IBC: enhancing content creation with an AI video curation platform and API | Feature in the September and October 2024 issue. |
| September 2, 2024 | Feed Magazine | Start-up snapshot, Feed Magazine Autumn 2024 | Start-up profile of Imaginario AI, page 67. |
| August 29, 2024 | NewscastStudio | Imaginario showcases the power of AI efficiency to curate and monetize content libraries and archives at IBC 2024 | IBC2024 preview of the indexing, search and curation demo. |
| August 8, 2024 | TV Tech | Imaginario AI to demo video indexing, search, curation at IBC 2024 | Preview of the IBC2024 demo for libraries and archives. |
| August 8, 2024 | ProVideo Coalition | Multimodal AI curation for video professionals at IBC 2024 | How multimodal curation works for editors and marketers. |
| August 8, 2024 | KitPlus | Imaginario showcases the power of AI efficiency to curate and monetize content libraries and archives at IBC2024 | IBC2024 preview of the Comcast-backed multimodal platform. |
| August 1, 2024 | Broadcast | How media companies should manage AI partnerships | Industry opinion piece with comment from Imaginario AI. |
| August 1, 2024 | Installation International | IBC’s new AI Tech Zone promises to reveal the true value of AI | Imaginario AI named among the AI Tech Zone exhibitors at IBC2024. |
| July 26, 2024 | Streaming Media | To share or not to share: debates and new approaches on data sharing for AI training | Comment from Imaginario AI on data sharing for model training. |
| July 25, 2024 | IBC Daily | Imaginario AI assists with content curation | IBC Daily on the curation platform ahead of the show. |
| December 19, 2023 | EU-Startups | London-based Imaginario AI secures €900k pre-seed to bring the power of AI to video content | The pre-seed round and searchable video libraries without manual labeling. |
| November 2, 2022 | Comcast | All eleven startups in the 2022 Comcast NBCUniversal LIFT Labs Accelerator announce partnerships with Comcast, NBCUniversal or Sky | Imaginario AI among the accelerator cohort announcing partnerships. |
| August 15, 2022 | Business Wire | Comcast NBCUniversal selects 12 startups for fifth LIFT Labs Accelerator, powered by Techstars | Imaginario AI selected for the 2022 LIFT Labs Accelerator. |
Interviews and talks
Podcasts, video interviews and conference sessions with our founders.
| Date | Where | Title | What it covers |
|---|---|---|---|
| July 29, 2026 | IABM at NAB Show 2026 | Imaginario AI interview with IABM (video) | Jose Puga with Stan from IABM at NAB 2026, unveiling StoryLab and the three agents behind agentic video editing. IAMT published its own writeup on April 30, 2026. |
| April 1, 2026 | JB&A National Sales Meeting 2026 | Interview with Jose Puga on AI-native content management (video) | Nick Smith of JB&A and Jose Puga on searching large video archives without metadata. Also on the JB&A channel. |
| April 1, 2026 | JB&A at ISE 2026 | Find moments, not files: the JB&A and Imaginario AI partnership (video) | From ISE 2026 in Barcelona, launching the JB&A partnership for the US market: search inside video, timestamped results, clips, transcripts, chapters and Premiere Pro. Also on the JB&A channel and Vimeo. |
| April 2026 | Backblaze at NAB Show 2026 | From archive to action: how AI is turning your video library into a revenue engine | Jose Puga’s partner session on the Backblaze stand in Las Vegas. |
| February 15, 2026 | ISE 2026, Barcelona | Imaginario AI pitch at ISE 2026 (video) | Jose Puga and Abdelhak Loukkal on multi-agentic video workflows and multimodal understanding beyond computer vision and metadata. |
| March 10, 2025 | SXSW 2025 | A new era of collabs: scaling corporate and startup partnerships (video) | Comcast NBCUniversal LIFT Labs panel with Jose Puga on enterprise collaboration for startups. |
| September 30, 2024 | postPerspective | IBC 2024: Imaginario’s Jose M. Puga (video) | Show-floor interview on visual, speech and sound search without labels or metadata. |
| September 15, 2024 | IABM TV | In conversation with Imaginario AI (video) | Jose Puga on bridging storage and editing systems with automated curation for marketing and editing teams. The original IABM page has since been retired, so this links to the archived copy. |
| January 4, 2024 | VP Land | Imaginario: using AI to speed up video search and editing | Joey Daoud’s podcast interview with Jose Puga on searching video by context instead of tags, repurposing and where AI fits in creative work. Video version. |
| September 28, 2023 | Make Sense with Lindsay T., Lady Engineer | VC funding, AI innovation and startup networking with Jose Puga (video) | Podcast on the Techstars route, what investors look for and open-source AI. Also on lindsayt.com. |
| June 1, 2023 | Humans in AI | Interview with Imaginario AI’s CEO Jose Puga (video) | Long-form conversation on building a video AI company. |
| April 2023 | Podcast | The future of video content with AI | Jose Puga on where AI takes video libraries next. |
| January 6, 2023 | Frecuencia Latina, Peru | Imaginario AI on Peruvian national news (video) | News report on the company and its founders. |
| September 22, 2022 | Comcast NBCUniversal LIFT Labs | Imaginario.ai brings artificial intelligence to video editing | Accelerator interview from the 2022 LIFT Labs cohort. |
Founders
| Jose M. Puga, CEO and Co-Founder | More than 20 years in broadcast media, streaming and technology. Before Imaginario he managed video services and products at BBC Worldwide, Sky, MTG and Warner Bros. Discovery. Global Executive MBA from INSEAD. Available for comment on video AI, media workflows, content archives and the business of AI in media. LinkedIn |
| Dr. Abdelhak Loukkal, CTO and Co-Founder | AI researcher with a PhD in robotic perception and autonomous driving. Leads the multimodal models, the platform and the API. LinkedIn |
Media kit and contact
| Press contact | hello@imaginario.ai |
| Press kit | Logos, product screenshots and founder photos are available on request. Email hello@imaginario.ai. |
| Boilerplate, short | Imaginario AI is the video intelligence layer for marketing and post-production teams. It indexes video where it lives, recognizes people, speech, visuals and sounds at shot level without labels or metadata, and sends clips, sequences and timecoded metadata to the editor, the channel or the MAM. |
| Boilerplate, long | Imaginario AI is a London-based video AI company founded in 2022 and backed by Comcast and Techstars. Its platform indexes video libraries, dailies and archives in place, connecting to cloud and on-premises storage, MAM and DAM systems and editing suites such as Adobe Premiere Pro, DaVinci Resolve and Avid Media Composer. The multimodal models recognize people and faces, speech in more than 100 languages, on-screen visuals and sounds at shot level, so teams can search footage by what is said and shown, cut clips and social versions, and build first story cuts with StoryLab. Imaginario AI is part of NVIDIA Inception and won TVBEurope Best of Show at IBC in 2024 and 2025 and the IABM BaM Award for content management at IBC2024. Customers include Universal Pictures, Warner Bros. Discovery, Sony Music and World Central Kitchen. |
| Name and spelling | Imaginario AI (two words, capital I and capital AI). Product names: StoryLab, Cetus, Clip Studio, Highlight to Edit. |
| Company profiles | LinkedIn, YouTube, X, TikTok, Crunchbase |
| Product news | Wide Lens, the Imaginario AI journal |
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