Social Video
Tips, tricks and best practices for curating video for TikTok, Instagram Reels and more.
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What is b-roll and what is it worth? The footage you shot, bought, generated, and forgot.
B-roll is the supporting footage an editor (or content marketer) cuts over the main shot of a video. The main shot, with the person on camera and the audio that carries the story, is the A-roll. Everything laid over it to cover an edit, show what is being described or set the scene is the…
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YouTube Wins on Usefulness. TikTok Wins on Dopamine Hit. Guess Which One Stalls First.
Every year we get a new “state of social media” report from Pew Research and every year the headlines scream disruption, innovation, a new platform rising to dethrone the old guard. But if you read the latest Pew Research data carefully (and you should), a very different story emerges: Social media isn’t exploding. It’s settling.…
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Your audience deserves better
Meet the people where they are.
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Why repurposing long videos should be part of your marketing strategy this year
Are you making the most of your best marketing assets?
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Do social media videos have captions or subtitles? And what’s the difference?
[confused noises increase]
