Artificial Intelligence
All our analysis and commentary on the latest artificial intelligence developments inside and outside the creative industries.
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StoryLab: AI Agents that Turn Hours of Footage into Finished Stories in Minutes
Every video team knows the feeling. You have thousands of hours of video sitting in libraries and thousands of raw shots, and somewhere in that mountain of content is the perfect story waiting to be told. But finding the right moments, assembling a narrative, and producing a polished cut takes days of manual work. Industry…
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Part 2 – Enterprise AI in Media: Use Cases and the Challenge of Context in the Agentic Future
‘Constrained agency’ is becoming the rule in Enterprise: AI handles the heavy lifting, while humans make the decisions. Context is the next challenge. This is the second of a three-part post about a few key insights and findings that I came across when attending the Digital Production Partnership (DPP) Leaders Briefing 2025 in London. The…
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Imaginario AI and Ortana Media Group Partner to Supercharge Video Workflows with AI-Native Indexing and Automation
LONDON, 14th August 2025 — Ortana Media Group, creators of the Cubix Media Aware Workflow Engine (MAWE), today announced a strategic technology integration with Imaginario.ai, the company behind the Cetus™ AI engine, a next-generation platform for multimodal video understanding, smart search, and AI-powered editing.This collaboration combines Ortana’s robust media orchestration and automation layer with Imaginario’s AI-native infrastructure,…
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Can we generate B-roll with AI yet?
Spoiler alert: it’s complicated
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Multimodal AI: what is it, and how does it work?
Meet 2024’s hottest buzzword
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On-device vs cloud: which will unlock the full power of AI?
Large and remote, or small and local?
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How personal AI assistants will supercharge productivity
What would happen if AI systems weren’t trained on all the world’s data, but just yours?
