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Semantic search is search driven by meaning. Instead of matching the exact words in your query, a semantic search engine understands what you are asking for and returns results that mean the same thing, even when they use different words. Keyword search, by contrast, returns only the results that contain your exact terms. The difference…
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The journal about AI, video, and the future.
We’re Imaginario AI, a startup building a new kind of agentic video search and curation platform for creative teams.
We think we’re entering a golden age of content creation, driven by a mix of AI and human storytelling. Over the next decade, millions of creators and small teams will produce work at a scale that used to require a studio, with AI agents doing the heavy lifting. The software will change too, moving from point-and-click screens toward tools you can talk to or simply hand a brief.
That’s why Wide Lens exists. It’s where we write about the things we care about: AI in video production, the future of content marketing, the craft of storytelling, and plenty in between.
AI is one of the most transformational technologies any of us will work with, but we differ from a lot of AI companies in one important way. We don’t think it replaces human creativity or expertise. Taste in content production is subjective and needs context, so people stay in the driver’s seat.
Our growing team has worked in robotics, autonomous vehicles, streaming, TV, film, and education. In all of those places we saw first-hand what happens when creativity and technology work together instead of against each other. Before long, all of us will be creative directors and producers with AI companions alongside.
We hope you enjoy what you find here, and we’d love to hear from you. If you want a sense of what we’re building, take the product for a spin and see what it’s like to search and transform your video the way you’d search text.

Semantic search is search driven by meaning. Instead of matching the exact words in your query, a semantic search engine understands what you are asking for and returns results that mean the same thing, even when they use different words. Keyword search, by contrast, returns only the results that contain your exact terms. The difference…

Can ChatGPT analyze video? No, and neither can Claude. What AI assistants really do with video, and what it takes to search a whole library of footage.

Quick answer. StoryLab is Imaginario AI’s agentic story creation feature, in beta since NAB 2026. You write a creative brief, and three agents do the rest: a Search Agent finds the best moments across your indexed library, a Scripting Agent builds the narrative, and a Timing Agent assembles a frame-accurate cut, in under a minute.…

The DPP Leaders’ Briefing 2025 gathered more than 1,000 attendees and key decision-makers from over 30 major media organisations. Credit: DPP This is the first of a three-part post about a few key insights and findings that I came across when attending the Digital Production Partnership (DPP) Leaders Briefing 2025 in London. The DPP is…

Quick answer. Announced September 2025: through the Ortana Media Group partnership, Imaginario AI expanded its integration ecosystem across cloud storage, media asset management systems, editing suites and social platforms, on top of existing connections to AWS S3, Wasabi, Google Drive, Dropbox, Adobe Premiere Pro and DaVinci Resolve. The full list and what each connection does…

LONDON, 14th August 2025 — Ortana Media Group, creators of the Cubix Media Aware Workflow Engine (MAWE), today announced a strategic technology integration with Imaginario.ai, the company behind the Cetus™ AI engine, a next-generation platform for multimodal video understanding, smart search, and AI-powered editing.This collaboration combines Ortana’s robust media orchestration and automation layer with Imaginario’s AI-native infrastructure,…