Always remember that variety in content creation does not just help you connect better with your audience — it is necessary. People have different learning styles and this will impact how your content impacts them as well. By converting your original content across different types of media, you can reach a broader audience effectively.

For example:

• Visual learners respond well to images and diagrams. If you want to tell someone how to manage a project, show them a Gantt chart instead.
• If your learners are auditory, they would prefer discussions and podcasts. A live webinar would probably hit home where a written manual might leave them cold.
• If your learners are reading or writing-oriented, they would prefer text-heavy formats, so blog posts, newsletters and articles would be your go-tos.
• Kinesthetic learners would prefer to be allowed to do something practical related to the content, maybe in the form of interactive workshops or simulations.

The flexibility of content repurposing is that it can actually apply to these different needs. For example, a long-form webinar can be turned into snippets for TikTok (Imaginario AI’s 1-click Magic Clips is great for this) and a blog post for the visual learner or made into an actionable guide for the kinesthetic learner.

The most important thing is not to get to every individual with one piece of content but to diversify the formats so the message stays accessible to anybody one way or another. Creating content for all types of learners doesn’t have to be an overwhelming task. With a strategic content repurposing plan and powerful AI tools, you’ll be able to reach and re-use content for every type of learner, thus exponentially expanding your reach and influence.

Always remember that the essence of good communication is the message and how you package it. Serve a wider and more varied audience by the content of their preferences in learning and the content will penetrate, resonate, and be of relation to them.

Visualize it this way: an infographic broken down point to point can inform a visual learner in a way a heavy-text document never could. Similarly, turning your blog post into a podcast can appeal to auditory learners who are usually more responsive to information from listening.

Learning Styles

Let’s dive into the seven learning styles that are crucial to content strategy:

1. Visual: People who perceive and understand best visually. Use videos, charts, images and slides in your presentation to most appeal to them.
2. Auditory: They prefer listening. Replace training manuals with podcasts or engaging videos full of discussions.
3. Verbal: Discussions and debates are their jam. Think interactive Twitter Spaces or Clubhouse sessions instead of static LinkedIn posts.
4. Physical: Hands-on experiences are key. For example, interactive e-learning modules with simulations could be more useful than webinars.
5. Logical: They love patterns and reasoning. Replace vague explanations with systematic, data-driven blog posts and information supported by graphs and statistics.
6. Social: They prefer to learn in groups. It would socially be all right for them to go through public webinars, Discord or Reedit communities rather than one-on-one coaching sessions.
7. Solitary: Independent learners thrive on self-paced online courses over crowded workshops.

To address all these various needs, content repurposing is your secret weapon. This is not about just dropping the same content over every channel; it’s about customizing the message to fit different learning preferences and media formats.

For example, a leadership workshop might be transformed into an impressive eBook for independent learners or a set of Instagram 1×1 infographics for those who tend to process information more from visual representations.

Equivalently, a detailed analytics report can be turned into a podcast episode with a relevant guest, dissecting all the trends for auditory learners. After that, always make sure to suit your style to the kind of learning your content serves, and repurpose it towards another style (e.g. ask ChatGPT to make it more casual for Instagram and more professional and concise for LinkedIn). This will make your message accessible and easy to understand for the audience, sparing his efforts and making the learning experience better.

This content strategy is a true game-changer. Remember: the easier you make it for your audience to learn from your content, the more value they get from it, and the more they will engage, share, and convert. Repurpose with purpose and watch your influence grow.