Case study summary. Formula Done is a done-for-you content marketing agency founded by Jennifer Neal. The agency uses Imaginario AI to find and clip the best moments in client footage, whether a client records a single video or hands over a library of 20 hours or more, and repurposes them into clips ready for social media. The result is about 10 hours a week back in man hours, and more quality video delivered to every client without more time spent producing it.
“It has literally replaced about 10 hours a week in man hours. We are able to provide more value, but it is costing our business less time.”
– Jennifer Neal, Founder, Formula Done
AT A GLANCE
Challenges
- Hours of scrubbing to find one good sound bite
- Client libraries of 20 or more hours to mine for clips
- A small team where every hour counts
Benefits
- About 10 hours a week back in man hours
- Sound bites become clips with a single highlight
- More quality video delivered per client, at less cost in time
BACKGROUND
Formula Done handles content marketing end to end for its clients, and video sits at the center of that work. The agency works with clients in two ways. Some clients get topics from the team and record a video against them. Others already have a library of video content, and Formula Done goes in and builds strategic messages from what is there.
Either way, the deliverable is the same. Short, sharp clips that carry a client’s message, produced week after week. For a small agency, the hours spent finding those moments are the difference between a profitable client and an exhausting one.
THE CHALLENGE
The old way was manual. Watch the footage, note the moments that work, mark the time codes, cut each clip by hand. On a single client video that takes real time. On a client library of 20 hours or more it means hours, and hours, and hours of searching before any creative work can start.
For a small team, that time is the whole business. Every hour spent scrubbing footage is an hour not spent on strategy, on clients, or on growth.
THE SOLUTION
Imaginario indexes the video itself, so client footage becomes searchable in plain language without tags, metadata or technical setup. From there, Formula Done works both of its models through the same tool.
One video in, many clips out. When a client records a video, the team reviews it and uses the highlight feature. Spot a great sound bite, highlight it, and the clip is created automatically. Work that used to take quite a lot of time per video now happens in the moment of noticing.
Mining whole client libraries. When a client arrives with 20 hours of footage, the team searches it by topic. Ask for the places where they are talking about a subject, and Imaginario pulls up the snippets. The job changes from finding moments to choosing between them.
“If we have a library of videos from customers, instead of spending hours and hours trying to search through and find good clips, I can take 20 hours of video, use the search feature and say, look for something where they are talking about this, and it automatically pulls up all of these snippets. We just go through and say, this is what we are going to use.”
Jennifer Neal, Founder, Formula Done
The change shows up on both sides of the business. “It has really been such a positive change for us in our business as well as for our customers, because we are able to provide more quality video with snippets without us actually having to spend so much time doing it,” Jennifer says. “So we are able to provide more value, but it is actually costing our business less time. Love Imaginario, absolutely recommend it.”
For a content marketing agency weighing up AI tools, that is the whole case in one line. More client value from fewer production hours, on the videos clients already have.
A CLEAR RETURN ON INVESTMENT
For a small agency, the return is direct and weekly:
| Outcome | What changed |
|---|---|
| Time | About 10 hours a week in man hours replaced across searching and clipping |
| Turnaround | A highlighted sound bite becomes a clip automatically, work that used to take real time on every video |
| Library mining | 20 hours of client footage searched by topic, with snippets surfaced and ready to review |
| Client value | More quality video delivered per client without more production hours behind it |
KEY FACTS
- Company: Formula Done, a done-for-you content marketing agency
- Founder: Jennifer Neal
- Use case: sound-bite clipping from single client videos, plain-language search across client libraries of 20 hours or more
- Workflow replaced: manual rewatching, time code notes and per-clip editing
- Results: about 10 hours a week saved, more video deliverables per client
- Customer since: 2023
FREQUENTLY ASKED QUESTIONS
What does Formula Done use Imaginario AI for?
Formula Done is a done-for-you content marketing agency. When a client records a single video, the team highlights the best sound bites and Imaginario turns each highlight into a clip. When a client brings an existing library, the team searches it in plain language to surface the right moments for strategic content.
How much time does Formula Done save with Imaginario AI?
About 10 hours a week in man hours. Work that used to mean scrubbing through footage by hand now takes a highlight or a search, so the agency delivers more video content per client while spending less time producing it.
How does the highlight workflow turn footage into clips?
The team reviews a video, highlights a great sound bite, and Imaginario automatically creates the clip. There is no manual marking of time codes and no separate editing pass just to extract the moment.
Does Imaginario AI work for small teams and agencies?
Yes. Formula Done runs on a small team, and there was no enterprise setup involved. Imaginario indexes the video itself, so client libraries become searchable without tags, metadata or technical work.
How do agencies repurpose long client videos into short clips?
Search the footage for the topics that matter, highlight the sound bites worth publishing, and each highlight becomes a clip. Formula Done applies this to single recordings and to libraries of 20 hours or more, then delivers the clips as social-ready content for its clients.