Video intelligence for teams with more footage than time
Imaginario AI is a video intelligence platform for marketing and post-production teams. It finds moments across the storage, DAMs and MAMs you already use, identifies who is on screen, assembles a rough cut, and sends it with timecodes to Premiere Pro, DaVinci Resolve or Avid, or publishes it to your channels.
A video AI company founded in London in 2022. Backed by Comcast and Techstars, part of NVIDIA Inception, used by Universal Pictures, Warner Bros. Discovery and Sony Music.
The founders
Jose M. Puga, CEO and Co-Founder
Twenty years in broadcast, streaming and media technology at BBC Worldwide, Sky, MTG and Warner Bros. Discovery. INSEAD MBA. LinkedIn
Dr. Abdelhak Loukkal, CTO and Co-Founder
PhD in robotic perception and autonomous driving, with work used by Softbank Robotics and Renault. Leads the models, platform and API. LinkedIn
Backed by
Millions raised across the United States, Europe and MENA, and a place in two of the hardest programs in tech.
Trusted by teams whose libraries never stop growing
Universal Pictures, Warner Bros. Discovery, Sony Music, World Central Kitchen and teams across media, corporate comms, education and nonprofits.
The problem
Most teams shoot more in a week than they can watch in a month. The shot that answers the brief already exists, in an archive nobody can see into, so it gets shot again.
Search was built for text. The systems holding video say where a file sits, not what happens inside it, and tagging by hand stops scaling early.
Finding the moments in one hour of footage takes three to eight hours. In Forrester Consulting’s Q3 2025 survey of 313 rich media leaders, 69 percent called better AI search their top challenge. More in our MAM and DAM comparison.
What we believe
Identity and context belong to you
Intelligence is becoming a commodity. Identity and context are not: your footage, your people, your brand, your judgment. It is why we never train on your content.
Video should be as searchable as text
Every other kind of company knowledge is one query away. Getting video there takes context, not labels. A tag saying car, person, outdoor answers nothing anyone asked.
Humans direct, machines execute
Hybrid human and machine systems are the new shape of software. One person directs, hundreds of execution arms do the work. The judgment stays human. The hours do not.
The age of the builder and the creator
AI democratizes expertise. You used to be excellent at one craft and passable at the rest. With the right agents, one person covers all of it. Masters of all trades.
We add to what you run, not replace it
Storage, MAM and DAM systems do their job well. The gap is between them and the edit. That is the gap we fill.
What makes Imaginario different
We understand shots, not files
Most video AI labels a whole file. We read speech, visuals, sounds and people together at shot level, in more than 100 languages, so a search returns the twelve seconds you wanted, not the whole recording.
People and faces, properly
Build a face bank once and reuse it across the library, with public figures, speaker identity, expressions and emotions. The fastest growing reason teams come to us.
We do not stop at search
StoryLab agents assemble a rough cut from a brief, Clip Studio cuts for social, and a selection exports as a sequence with timecoded metadata to Premiere Pro, DaVinci Resolve or Avid.
It sits on top of what you already run
We index your buckets and volumes where they are and return metadata mapped to your taxonomy. Nothing is ripped out and nothing moves, across 34 integrations.
Your footage stays yours
We never train on customer content. TPN Gold assessed and encrypted, with options for teams that cannot use the cloud. More on security.
The company in facts
| Founded | 2022. Platform launched September 20, 2022. |
| Headquarters | London, United Kingdom, with operations in the United States. |
| Founders | Jose M. Puga (CEO) and Dr. Abdelhak Loukkal (CTO). |
| Funding | Millions raised from Comcast, Techstars, 216 Capital, Digital Africa, Somersault VC, Blue Lake and Earthling. |
| Programs | Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars. NVIDIA Inception. |
| Recognition | Best of Show at IBC 2024 and 2025, the IABM BaM Award for content management, IABM Start-up Member of the Year. Full record on the press page. |
| Customers | Universal Pictures, Warner Bros. Discovery, Sony Music, World Central Kitchen and teams in media, corporate comms, education and nonprofits. |
| Product | Search and curation, clips and repurposing, StoryLab agents, the Cetus engine and a developer API. |
| Events | IBC Amsterdam, NAB Show Las Vegas and New York, MPTS London, ISE Barcelona. |
| Contact | Book a demo. Press at hello@imaginario.ai. |
Get started today
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