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The journal about AI, video, and the future.
We’re Imaginario AI, a startup building a new kind of video AI search and curation platform for creative teams.
We believe we are entering a golden age of content creation driven by hybrid AI and human storytelling. In the next 10 years, millions of creators and small companies will become media powerhouses with the help of AI agents. It will be the end of point-and-click software and the need for deep technical expertise in video production.
That’s why Wide Lens exists: to talk about subjects we’re passionate about, from the use of AI in video production, to virtual creative workflows, the future of content marketing and much more.
AI is the most transformational technology in history, but where we differ from other AI companies is that we don’t think AI is a replacement for human creativity.
Our growing team has worked in robotics, autonomous cars, streaming, TV, film, education, and lots of other places where we’ve seen first-hand how brilliant creativity and technology can be when working hand-in-hand. We will soon all be film directors with the help of our AI companions.
We hope you’ll enjoy our thoughts, and please feel free to connect at any time! If you want to check out our product, we have a very generous free tier that will let you search and transform your videos, and give you a taste of what we’re building.

The DPP Leaders’ Briefing 2025 gathered more than 1,000 attendees and key decision-makers from over 30 major media organisations. Credit: DPP This is the first of a three-part post about a few key insights and findings that I came across when attending the Digital Production Partnership (DPP) Leaders Briefing 2025 in London. The DPP is…

LONDON, 8th September 2025 — At Imaginario AI, we know that seamless video workflows depend on meeting teams where they already work. That’s why, in addition to our existing integrations with AWS S3, Wasabi, Google Drive, Dropbox, Adobe Premiere, and DaVinci Resolve, we’re excited to announce a major expansion of our partner ecosystem. Through our new…

LONDON, 14th August 2025 — Ortana Media Group, creators of the Cubix Media Aware Workflow Engine (MAWE), today announced a strategic technology integration with Imaginario.ai, the company behind the Cetus™ AI engine, a next-generation platform for multimodal video understanding, smart search, and AI-powered editing.This collaboration combines Ortana’s robust media orchestration and automation layer with Imaginario’s AI-native infrastructure,…

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