Social Video

Tips, tricks and best practices for curating video for TikTok, Instagram Reels and more.

YouTube Wins on Usefulness. TikTok Wins on Dopamine Hit. Guess Which One Stalls First.

Every year we get a new “state of social media” report from Pew Research and every year the headlines scream disruption, innovation, a new platform rising to dethrone the old guard. But if you read the latest Pew Research data carefully (and you should), a very different story emerges: Social media isn’t exploding. It’s settling.…
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[confused noises increase]