LONDON, 14th August 2025 — Ortana Media Group, creators of the Cubix Media Aware Workflow Engine (MAWE), today announced a strategic technology integration with Imaginario.ai, the company behind the Cetus™ AI engine, a next-generation platform for multimodal video understanding, smart search, and AI-powered editing.This collaboration combines Ortana’s robust media orchestration and automation layer with Imaginario’s AI-native infrastructure, empowering media organisations to turn raw video into enriched, discoverable, and production-ready content with unprecedented speed and scale.
A Leap Forward in Video Intelligence & Orchestration
Designed for streaming services, post houses, broadcasters, and corporate marketing teams, the integration delivers a future-ready solution that:
1. High-accuracy multimodal indexing at scale – Powered by Imaginario’s proprietary Cetus™ engine, the system performs advanced scene understanding, shot detection, facial analysis, object recognition, speech-to-text, ambient sound and SFX detection, logo recognition, OCR, image-to-video matching, and multilingual transcription.
2. Automated end-to-end workflows – Through Ortana’s Cubix MAWE, the integration orchestrates ingest, AI tagging, metadata enrichment, transcoding, and asset movement across hybrid or cloud environments — reducing manual effort and accelerating turnaround.
3. Deep semantic search and dynamic discovery – Enables users to quickly find and repurpose scenes or moments, regardless of archive size, file format, or content type.
4. API-native and modular by design – Offers seamless integration into existing MAM/PAM ecosystems or as a standalone solution — supporting flexible, cloud-agnostic deployments.
5. Explainable AI with scene-level captioning – Generates descriptive scene captions and match scoring to clarify how content is indexed — enhancing transparency, user trust, and tagging accuracy.
Unlocking the Value of Video at Scale
This joint solution enables post-production, marketing, and archive teams to spend less time rewatching content and more time creating. Whether for programmatic content creation, social repackaging, contextual advertising, or large-scale archive revitalisation, teams can now:
– Search video by who, what, where, when, and even why, using multimodal prompts.
– Automatically surface the best moments for highlights, trailers, ad inventory, and shorts, all within existing workflows.
– Push enriched assets directly into cloud storage and post-production tools like Adobe Premiere or DaVinci Resolve.
“We’re thrilled to integrate Imaginario.ai’s technology with our Cubix platform. Their AI engine unlocks a new layer of intelligence for our users, enabling smarter automation and better content insights — all seamlessly tied into our orchestration layer. Together, we’re making AI a practical reality in daily media operations.”
Simon Harper, Channel & Partner Manager at Ortana Media Group
“Ortana has built one of the most flexible media infrastructure platforms in the industry. Pairing that with our Cetus™ AI engine gives creative teams a powerful way to move faster, not by adding more headcount, but by letting AI do the heavy lifting behind the scenes.”
Abdelhak Loukkal, CTO of Imaginario.ai
The integration is available immediately and supported across Cubix Yunify, Appliance, Halo, and Connect. It is already being evaluated by several broadcasters and content providers in Europe and North America.
About Imaginario.ai
Backed by Techstars, Comcast, and NVIDIA Inception, Imaginario AI helps media companies turn massive volumes of footage into searchable, discoverable, and editable content. Its Cetus™ AI engine combines speech, vision, and multimodal semantic understanding to deliver indexing, simplified smart search, automated highlight generation, and intelligent editing tools.
VISIT US AT IBC (HALL 7 – 7.P46 and 7.P48) – September 11-15 in Amsterdam
About Ortana Media Group
Ortana develops scalable and modular media orchestration solutions. Its flagship platform, Cubix, enables organisations to manage content workflows across cloud and on-premise environments, providing full visibility and control from ingest to distribution.
VISIT US AT IBC IN AMSTERDAM (HALL 1 – 1.C37H) – September 11-15 in Amsterdam
For more information, please contact:
Jose M. Puga
CEO
Imaginario AI
support@imaginario.ai
