Artificial Intelligence
All our analysis and commentary on the latest artificial intelligence developments inside and outside the creative industries.
-

Imaginario AI and Ortana Media Group Partner to Supercharge Video Workflows with AI-Native Indexing and Automation
LONDON, 14th August 2025 — Ortana Media Group, creators of the Cubix Media Aware Workflow Engine (MAWE), today announced a strategic technology integration with Imaginario.ai, the company behind the Cetus™ AI engine, a next-generation platform for multimodal video understanding, smart search, and AI-powered editing.This collaboration combines Ortana’s robust media orchestration and automation layer with Imaginario’s AI-native infrastructure,…
-

Can we generate B-roll with AI yet?
Spoiler alert: it’s complicated
-

Multimodal AI: what is it, and how does it work?
Meet 2024’s hottest buzzword
-

On-device vs cloud: which will unlock the full power of AI?
Large and remote, or small and local?
-

How personal AI assistants will supercharge productivity
What would happen if AI systems weren’t trained on all the world’s data, but just yours?






